Monkey Shoulder named Shimza the official Afro-House and Afro-Tech Ambassador
Global whisky brand Monkey Shoulder has named acclaimed South African DJ and producer Shimza as its official DJ Ambassador for Afro House and Afro Tech, pairing a globally recognised spirits brand with one of the artists carrying South African sound to international audiences.
Likers of Things
The partnership will see Shimza appear across Monkey Shoulder activations in Johannesburg, Cape Town and KwaZulu-Natal, built around a shared philosophy: Nothing Beats Now.
It's a natural pairing. Shimza has built his career on doing things his own way, taking Afro House and Afro Tech from local dance floors to stages around the world. Monkey Shoulder, blended from three single malts and built on a spirit of nonconformity, has long found its home among music, street art and creatives who resist the expected script.
At the centre of the collaboration is Orange Hour Monkey Shoulder's answer to the golden hour. The concept invites listeners to press play on Shimza's curated Orange Hour Spotify playlist, pour a Monkey Shoulder, and claim sixty unhurried minutes entirely on their own terms. No rules, no saving it for later just an hour to trust your taste.
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