As Phase Two tickets go live for Jägermeister Haus of Kühl 2026, the brand is
introducing something beyond the usual line-up announcement: SafeNow, a
global personal safety platform, is joining the event to give attendees an extra
layer of protection before, during and after the night.

How It Works

• Download the SafeNow app before the event.
  -  Set up a trusted network of friends, family or nominated contacts.

• Use it anywhere travelling to the venue, at the event, or heading home.

• Trigger an alert to instantly share your location with your network if you need
  help.

• Haus of Kühl itself will be a SafeNow zone, giving attendees direct access to
  on-site security at the tap of a button.

  
  

Why Jägermeister Is Doing This

"At Jägermeister, we believe great nightlife starts with creating spaces where people feel safe, supported and free to enjoy the moment," says Ephraim Manana Snr, Culture & Experiential Marketing Manager. The initiative is funded through Jägermeister's global safer-nightlife programme, layering a
trusted personal network on top of dedicated event response.

Event Details

• Date:25 July 2026

• Venue:Victoria Yards, 16 Viljoen Street, Lorentzville, Johannesburg

• Tickets:Phase Two now available on Meister Market, following the rapid sell-
  out of Phase One
  The most ambitious Haus of Kühl yet now with a safety net built in.