FROM MYSTERY TO MAGIC,THE SOFT GLOW AFFAIR HAD US IN A CHOKEHOLD.
It started with a secret admirer named “V” sliding into South African creators’ DMs (and doorsteps) with flowers, handwritten notes, and curated gifts.
Likers of Things
TikTok and Instagram were spiralling -Who is V? -and honestly, same. Then the reveal dropped, and it was none other than Vaseline, orchestrating the most romantic brand courtship we’ve ever witnessed.
The build-up led to The Soft Glow Affair at the stunning Shepstone Gardens on February 26, and it was every bit as dreamy as the mystery promised. Think: feminine-coded decor, interactive skincare ritual zones, content corners built for your softest, glowiest self, and a room full of women genuinely celebrating each other. This wasn’t just an event it was a whole vibe and a value system.
What we loved most? Vaseline completely flipped the Valentine’s Day script. The grand gesture wasn’t about finding “the one” - it was about recognising the sisterhood that shows up for you daily, and the skin-deep self-love that fuels it all. Galentine’s energy, elevated.
Soft Girls and Glow Dolls, this one was for us. 💛
The Soft Glow campaign is proof that the best love story begins with you -nourished, glowing, and surrounded by your people.
#SoftGlowAffair #VaselineSoftGlow #GlowTogether #ShelaV #Galentines
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