CREME OF NATURE JUST LANDED IN SOUTH AFRICA - AND NOMZAMO IS THE FACE OF IT

A brand built for us, now officially here for us. Creme of Nature, the iconic, Black-founded haircare brand with over 65 years of heritage, has launched in South Africa, and they brought Nomzamo Mbatha with them.

Named the brand's first-ever South African ambassador, Nomzamo fronts the Rooted in Radiance campaign a celebration of textured hair, African identity, and the confidence that comes with owning both. The two hero ranges leading the launch are the beloved Argan Oil from Morocco and the deeply nourishing Pure Honey collection, both formulated specifically for curls, coils, and kinks.

This is not just a product drop. It is a brand that has spent decades saying your texture is worth caring for, now saying it directly to you, in your language, through one of the most recognised women on the continent.

Available now at Clicks, Dis-Chem, Takealot, and Amazon. Your wash day just got an upgrade. 🖤