This Women's Month, SPAR has taken a version of that message off the road and into households, through limited-edition packaging on its SPAR 100% Long Life Fruit Juice range.

The cartons carry short affirmations "You are beautiful," "You are strong," "You are enough" placed on a product that shows up in most weekly shopping baskets. The idea, according to SPAR, is to use a familiar, everyday moment reaching into the fridge for juice as a small point of recognition for the women managing households, careers and communities largely without pause to acknowledge their own effort.

"Women's empowerment is not confined to a single event or one month of the year. It lives in the choices, routines and moments that shape everyday life," said Mpudi Maubane, National PR, Communications & Sponsorships Manager at The SPAR Group. "Through these limited-edition cartons, we want women to encounter a message that reminds them they are seen, valued and worthy of celebration."

This year's SPAR Women's Challenge theme, #CelebrateHer, is built around the idea "Every Step Counts" drawing a line between the physical steps taken during the race and the daily, less visible effort women put in at home and at work. The juice cartons extend that theme past race day, giving families a low-key way to acknowledge the women around them without needing an occasion to do it.

SPAR frames the initiative as consistent with its broader positioning: private-label products built to match established brands on quality while staying more affordable, now carrying a message alongside their usual role in the shopping trolley.

More information on SPAR's private label range is available at spar.co.za/Services/Our-Brands.